Marketing Pulse
MUD\WTR Weekly Performance
April 2026
Mar 31 – Apr 6
$1.06M
Revenue
3.84x
MER
483/day
New Customers
$92.50
CAC
→
March 2026
Mar 24 – 30
$1.08M
Revenue
3.58x
MER
367/day
New Customers
$117
CAC
→
Marketing Deep Dives
GeistM Analysis
$331 CAC
90-day avg
992 NC
90-day total
0.52x ROAS
90-day
$328K
90-day spend
→
TQE Agency Audit
$493 CAC
All-time avg
218 NC
Total
0.24x ROAS
All-time
$107K
Total spend
→
Q1 YoY CVR Diagnosis
-17% NC
YoY
+40% CAC
YoY
+85% visits
YoY
→
