MUD\WTR

Marketing Pulse

MUD\WTR Weekly Performance

July 2026
Jul 20 – Jul 26
$723K Revenue
2.80x MER
295/day New Customers
July 2026
25.17 CAC
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Jul 13 – Jul 19
$749K Revenue
2.74x MER
307/day New Customers
$127.26 CAC
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Jul 6 – Jul 12
$786K Revenue
2.85x MER
367/day New Customers
$107.27 CAC
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June 2026
Jun 29 – Jul 5
$842K Revenue
2.94x MER
374/day New Customers
09.58 CAC
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May 2026
May 25 – May 31
$908K Revenue
3.27x MER
445/day New Customers
$89.26 CAC
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May 18 – May 24
$900K Revenue
2.46x MER
478/day New Customers
$109.10 CAC
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May 4 – May 10
$989K Revenue
2.76x MER
609/day New Customers
$83.95 CAC
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May 4 – May 7
$578K Revenue
2.86x MER
607/day New Customers
$83.34 CAC
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April 2026
Apr 27 – May 3
$830K Revenue
2.55x MER
503/day New Customers
$92.42 CAC
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Apr 20 – 26
$973K Revenue
3.36x MER
460/day New Customers
$89.97 CAC
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Apr 13 – 19
$944K Revenue
2.89x MER
455/day New Customers
$102.54 CAC
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Apr 7 – 13
$997K Revenue
2.82x MER
522/day New Customers
$95 CAC
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Mar 31 – Apr 6 (v3)
$1.01M Revenue
2.90x MER
544/day New Customers
$92 CAC
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Mar 31 – Apr 6
$1.06M Revenue
3.84x MER
483/day New Customers
$92.50 CAC
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March 2026
Mar 24 – 30
$1.08M Revenue
3.58x MER
367/day New Customers
$117 CAC
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Weekly Funnel Audit
Funnel Audit — latest week
CAC decomposition why CAC moved, in $
16 funnel steps 13 weeks each
Events ledger regime changes flagged
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Marketing Deep Dives
GeistM Analysis
$331 CAC 90-day avg
992 NC 90-day total
0.52x ROAS 90-day
$328K 90-day spend
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TQE Agency Audit
$493 CAC All-time avg
218 NC Total
0.24x ROAS All-time
$107K Total spend
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Q1 YoY CVR Diagnosis
-17% NC YoY
+40% CAC YoY
+85% visits YoY
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